What Is Magento?

Magento is a feature-rich eCommerce platform built on open-source technology that provides online merchants with unprecedented flexibility and control over the look, content and functionality of their eCommerce store. Magento’s intuitive administration interface features powerful marketing, search engine optimization and catalog-management tools to give merchants the power to create sites that are tailored to their unique business needs. Designed to be completely scalable and backed by Varien’s support network, Magento offers companies the ultimate eCommerce solution.

Magento is the most feature rich open source eCommerce platform

With Magento eCommerce there is no limit to how you can grow your online store. Whether you are just starting out as a first time eCommerce store owner or have realised the limitations with your current eCommerce website Magento provides a user friendly solution that brings tangible results.

With Magento, especially Magento Community Edition, you can customise the look of your Magento eCommerce store to suit your brand to your exact requirements. Through Magento’s powerful admin tools you, or your staff, can easily manage and update your eCommerce store.